On the left is our simplistic advertisement manager. The first area discusses, in total, how many clicks your total ad posts have gotten. We run off of a one-category-per-account threshold, so you shouldn't see variation in cost and billing.
Next, we show you total engagement, or scroll-by views, sometimes sorted by a threshold of seconds spent looking at the ad, or how many seconds hovered over the ad.
Lastly, we show you how much your CPM translates to cost. In the Alpha of OpenPaper, everyone has a stable $6.40 CPM to balance the size of our platform and the local community. Special cases include big business or local recurring ads.